Ridelow are the leading independent experts when talking and choosing an Electra bike. We have worked closely with Electra bicycles for over 10 years gaining a lot of knowledge and respect. Ridelow stocked and promoted these funky cool cruiser bikes when most traditional boring cycle stores didn't understand them or wouldn't go near them. Ridelow have always promoted cool rides and will continue to push the boundaries. The most difficult time you will face with an Electra bike is choosing which bike. Electra bikes come in an array of funky bike colours and designs. Electra bikes collection consists of Electra cruiser bikes, Electra single speed fixed gear cycles, Electra hybrid bikes and Electra townie bikes, urban bikes (such as the Electra Loft) and road bikes. Give us a call....we are here to help you.